Boobs, Big Data, and My Pursuit of the Perfect Bra



The Daily Dot:

According to Michelle Lam, 81% of women are wearing the wrong cup size.

As CEO of True&Co, a lingerie company that has been referred to as “Netflix for your boobs” and uses algorithms to determine which bra is the best fit for every woman, Lam knows what she’s talking about when it comes to women’s bodies. Over the past two years, True&Co has been assembling “boob data” from more than 500,000 women, using a personalized quiz that goes beyond asking women about their cup sizes.

Ladies, take the quiz. You will never think so much about your boobs in your life.

Another reason why I’ve never been so happy to have a penis. As much as I like boobs, the hassle women have to go throw to protect them, cover them and show them off is amazing.

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