It’s an unusual trip in that its point is to give a reporter exposure to the way Apple works, a departure from the company’s usual maniacal secrecy. But when it comes to the environment, Apple consciously carves out an exception to its standard opacity.
Steven Levy got the grand tour of Apple’s newest data center a few miles outside Reno.
The good news in his article?:
Apple is close to its goal of powering all its facilities 100 percent by renewable energy. Its corporate campuses and data centers are now at 94 percent renewable and rising. (In 2010 it was 35 percent.) The next step is to extend the efforts to its retail stores.
The bad news?:
In this accounting, Apple does not include the manufacturing, transport, and use of its actual products, which accounts for 98 percent of its carbon footprint.
They have a LONG way to go. But at least, they are moving in the right direction.