Was it really “a great plug for the Samsung brand”?

The Wall Street Journal has a story, “Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy”, that has the “behind the scenes” story about Ellen’s use of a Samsung phone during Sunday’s Oscars broadcast.

The article says what I thought while watching – “While the stunt felt spontaneous, it wasn’t entirely unplanned.” Few things at such an “important” event are.

Allen Adamson, managing director at Landor Associates, is quoted in the story as saying, “It was a great plug for the Samsung brand. Ellen’s selfie is going to be more impactful than their commercials.”

Do you agree? I really don’t think the average person was paying that much attention to the phone being used. The tech media and us “fan boys” did but I don’t know the average movie lover was really paying attention to the phone as opposed to the actual stunt.


What do you think?

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